Americans use more coupon clipping and as economic uncertainty continues to engulf the household.
The use of coupons which jumped significantly when the economy tanked in 2008 and has remained high, an indication that the consumer continues to be less comfor with their economic situation, experts say.
“The fourth quarter of 2008, the world is changing. People really started to change their spending habits, “said Deborah Mitchell, senior lecturer in marketing at the University of Wisconsin at Madison business school. “We’re now three years out, and people who were really trying to watch their spending.
“There are fundamental changes in consumer behavior, and it is part of the increase in the use of coupons.
US recession officially ends in 2009. For many Americans, kept.